In Considering When and How to Use MPR, Management Must

question 114

Essay

In considering when and how to use MPR, management must establish the marketing objectives, choose the PR messages and vehicles, implement the plan carefully, and evaluate the results. To accomplish this, MPR has a number of "tools" at its disposal. List and define the major "tools" of an effective MPR department.

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Definitions:

Relationships

Refers to the connection and associations between individuals or groups, based on interactions, feelings, or common interests.

Adults

Individuals who have reached the age where they are considered to be fully developed physically and mentally, and are legally responsible for their actions.

Sub-Par

Below an expected or standard level of quality or performance.

Excuses

Reasons or explanations put forward to defend or justify a fault or offense, often made to avoid taking responsibility.