Clearly All Companies Need to Consider and Evaluate E-Marketing and E-Purchasing

question 51

Essay

Clearly all companies need to consider and evaluate e-marketing and e-purchasing opportunities. A key challenge is designing a site that is attractive on first viewing and interesting enough to encourage repeat visits. Rayport and Jaworski have proposed that effective Web sites feature seven design elements that they call the 7Cs. List and explain each of these Cs.

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Definitions:

Egocentrism

A cognitive characteristic where an individual has difficulty understanding or assuming any perspective other than their own.

Sociocentrism

The tendency to view one's own social group as centrally important and superior to other groups.

Symbolic Thinking

The ability to use symbols, words, or objects to represent something that is not physically present.

Preoperational Child

A stage in Piaget's theory of cognitive development describing children aged 2 to 7, characterized by the development of language and symbolic thought but limited in logical reasoning.