You Are the Brand/product Manager for a Line of Cake

question 73

Multiple Choice

You are the brand/product manager for a line of cake mixes. One of your tasks is to prepare a long-range strategy for the product. Other tasks assigned to you would include

• A) working with an advertising agency to develop an advertising campaign.
• B) manage a category rather than specific products.
• C) deal with individual customers.
• D) supervise several market managers.
• E) developing corporate and cause-related strategies.

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Definitions:

Benefactors

Benefactors are individuals, organizations, or other entities that provide financial or other types of support to individuals, organizations, or causes.

Corporate Form

A business structure where the entity is distinct from its owners, providing limited liability protection, ease of transferring ownership, and potential for growth.

Legal Entities

Organizations that have legal rights and obligations, including the capacity to enter into contracts and own property, distinct from their members.

Partnerships

A legal arrangement where two or more individuals share ownership of a business, including its profits, losses, and responsibilities.