A Disadvantage of the Product-Management Organization Is That ________

question 117

Multiple Choice

A disadvantage of the product-management organization is that ________.

• A) it prevents product managers from gaining sufficient expertise in their product areas
• B) it marginalizes a company's smaller brands
• C) it reduces organizational responsiveness to new products in the market place
• D) product managers generally exercise authority outside their areas of responsibility
• E) it fails to build long-term strengths as brand managers normally manage brands for only short periods

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Definitions:

Bulimia

An eating disorder characterized by cycles of binge eating followed by compensatory behaviors, such as self-induced vomiting, to prevent weight gain.

Self-Esteem

An individual's subjective evaluation of their own worth.

Body Image

Descriptive and evaluative beliefs about one’s appearance.

Anorexics

Individuals suffering from anorexia, an eating disorder characterized by an obsessive fear of gaining weight and severely restricting food intake.