Examlex
Clearly all companies need to consider and evaluate e-marketing and e-purchasing opportunities. A key challenge is designing a site that is attractive on first viewing and interesting enough to encourage repeat visits. Rayport and Jaworski have proposed that effective Web sites feature seven design elements that they call the 7Cs. List and explain each of these Cs.
Favorability
The degree to which something is perceived positively or benefits someone.
Dispute
A disagreement, argument, or debate, particularly one that is prolonged or legal in nature.
Neighbor
An individual who lives near or next to another; in broader terms, a person who is part of one's immediate geographical community.
Temporal Discounting
The inclination to prioritize short-term gratification over long-term benefits.
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