Clearly All Companies Need to Consider and Evaluate E-Marketing and E-Purchasing

question 51

Essay

Clearly all companies need to consider and evaluate e-marketing and e-purchasing opportunities. A key challenge is designing a site that is attractive on first viewing and interesting enough to encourage repeat visits. Rayport and Jaworski have proposed that effective Web sites feature seven design elements that they call the 7Cs. List and explain each of these Cs.

Understand the concept of indifference schedules and how they reflect consumer preferences.

Identify changes in consumer utility with successive units of consumption.

Analyze the impact of changes in prices on the utility-maximizing combination of goods.

Interpret the significance of negative marginal utility.

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Definitions:

Marketing Channel

A system of intermediaries a product or service passes through before reaching the end consumer.

Retail Stores

Physical establishments where goods are sold directly to the consumer.

Manufacturer

An entity or business that produces goods on a large scale using machinery, labor, and raw materials.

Agent

A person or entity authorized to act on behalf of another, often in business dealings or negotiations.