Clearly All Companies Need to Consider and Evaluate E-Marketing and E-Purchasing

question 51

Essay

Clearly all companies need to consider and evaluate e-marketing and e-purchasing opportunities. A key challenge is designing a site that is attractive on first viewing and interesting enough to encourage repeat visits. Rayport and Jaworski have proposed that effective Web sites feature seven design elements that they call the 7Cs. List and explain each of these Cs.

---

Definitions:

Novelty Piercings

Body piercings that are unconventional or unique, often meant as a form of personal expression or body art.

Professional Grooming

The practice of maintaining an appropriate and neat appearance, often referred to in a professional work context.

Nose Rings

Jewelry pieces that are worn through piercings in the nose, often for fashion or cultural reasons.

Policies

Established guidelines, rules, or procedures designed to influence or determine decisions and actions within an organization.