When Commercializing a New Product, Market-Entry Timing Is Critical

question 82

Multiple Choice

When commercializing a new product, market-entry timing is critical. Your firm has the distinction of being the first to market with your new product. As the "first entry" in the market, your company can enjoy

• A) parallel entry.
• B) late entry.
• C) first mover advantages.
• D) brand awareness.
• E) market attractiveness.

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