If a Company Adapts or Changes Both the Product and the Communications

question 76

Multiple Choice

If a company adapts or changes both the product and the communications, the company engages in a process called

• A) marketing communication.
• B) straight extension.
• C) product adaptation.
• D) full adaptation.
• E) dual adaptation.

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Definitions:

"Little Albert" Study

An experiment conducted by John B. Watson and Rosalie Rayner that demonstrated classical conditioning in humans by showing how an infant named Albert became conditioned to fear a white rat.

Conditioned Response

A learned reaction to a conditioned stimulus that occurs because of previous conditioning, as demonstrated in classical conditioning experiments.

Unconditioned Response

Natural, automatic reaction to a stimulus that occurs without any need for prior learning or conditioning.

Loud Noise

A sound that is significantly high in volume and can potentially cause hearing damage or discomfort.