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Going Forward, There Are a Number of Imperatives to Achieve

question 96

Multiple Choice

Going forward, there are a number of imperatives to achieve marketing excellence. Marketing must be ________ and less departmental.


Definitions:

Global Company

A business that operates in multiple countries across the world, often having a broad product or service reach.

New Market

Refers to an untapped or emerging area of demand or a geographic region where a product, service, or idea has not been previously offered or explored.

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