The Role of Marketing in the Organization Is Changing

question 35

Multiple Choice

The role of marketing in the organization is changing. Traditionally marketers have played the roles of

• A) customers.
• B) internal customers.
• C) middlepeople.
• D) external consumers.
• E) clients.

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Definitions:

Marginal Utility

The augmented utility or contentment a person obtains by consuming an extra unit of a good or service.

Smoothie

A thick, smooth drink made from blended raw fruit, vegetables, and sometimes dairy products, typically served cold.

Price

The amount of money required to purchase a product or service; determined by factors like demand, supply, and production costs.

Morning

The period of the day from sunrise until noon.