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Qtopia Inc. wants to increase customer loyalty toward its currently one-of-a-kind software, ET Fonome. It does so by offering additional services like automatic updates and free upgrades. Which of the following forces in Porter's model is Qtopia Inc. addressing in this situation?
Sociocultural Changes
Modifications in society and culture over time, often influencing consumer behavior, social norms, and business practices.
Two-Income Families
Two-Income Families refer to households in which both partners earn an income through employment, significantly impacting family economics, lifestyle choices, and household dynamics.
Demographic Characteristic
Attributes of populations, such as age, gender, income, and education, used for market segmentation and analysis.
College Degree
A formal recognition awarded by colleges or universities to students who have completed a course of study.
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