Which of the Following Statements Pertaining to the Stimulus-Response Form

question 14

Multiple Choice

Which of the following statements pertaining to the stimulus-response form of personal selling is true?

• A) The buyer takes a dominant role in the sales dialogue.
• B) The stimulus-response sales strategy cannot be used with a canned sales presentation.
• C) The stimulus-response sales strategy must be conducted in person because of the necessity for visual aids.
• D) An example of the stimulus-response sales strategy would be the continued affirmation method.
• E) The stimulus-response sales strategy has the advantage of flexibility.

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Definitions:

Total Utility

The cumulative satisfaction or usefulness that a person gains from consuming all units of a particular good or service.

Marginal Utility

The supplementary enjoyment or value obtained by consuming an extra unit of a good or service.

Total Utility

The overall satisfaction or happiness a consumer derives from consuming a certain quantity of goods and services.

Marginal Utility

The extra benefit or utility gained from acquiring or consuming an additional unit of a product or service.