Unfortunately, the Needs-Satisfaction Approach Tends to Increase the Defensiveness of Some

question 72

True/False

Unfortunately, the needs-satisfaction approach tends to increase the defensiveness of some prospects because the salesperson rapidly moves to the persuasive part of the sales message.

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Definitions:

Market Power

The ability of a firm or group of firms to influence or control the terms and conditions of the market in which they operate.

Differentiated Product

A product that has distinct characteristics from its competitors, making it unique in the market.

Downward-Sloping Demand

A market condition where the quantity demanded of a good decreases as its price increases, adhering to the law of demand.

Barriers To Entry

Barriers to entry are obstacles that make it difficult for new competitors to enter an industry, protecting existing firms from competition and maintaining market power.