The Evaluative Attributes Which the Salesperson Can Affect Through Value-Added

question 46

Multiple Choice

The evaluative attributes which the salesperson can affect through value-added service (beyond what the core product offers) are called?

• A) Evaluative attributes
• B) "Must-have" attributes
• C) Functional attributes
• D) Psychological attributes
• E) Physiological attributes

---

Definitions:

Total Risk

The complete range of risks an investment or project may face, encompassing both systematic (market-wide) and unsystematic (company-specific) risks.

SML

The Security Market Line, a graphical representation of the Capital Asset Pricing Model that plots the expected return of the market at varying levels of systematic or market risk.

Beta

A metric that compares the level of risk and volatility of an individual security or portfolio to that of the general market.

SML

The Security Market Line, a graphical representation of the Capital Asset Pricing Model (CAPM) that displays the expected return of an investment as a function of its systemic risk.