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Ethical standards apply only to conduct which could have some significant effect on the lives of people in general
Late Majority
A group of adopters who are slower than the average participant to embrace new ideas, technologies, or products.
Innovators
Individuals or organizations that introduce new ideas, products, or methods into the market.
Early Majority
A group of consumers who adopt new products or innovations shortly after the early adopters have done so, contributing to wider acceptance and popularity.
Laggards
A term used in diffusion of innovation theory to describe individuals or groups that are last to adopt new technologies, products, or innovations, often due to skepticism or traditional values.
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