Susan Is a Salesperson for ABC Company and Has Trouble

question 11

Multiple Choice

Susan is a salesperson for ABC company and has trouble prospecting effectively. Approximately 70% of the leads she contacts don't have any influence in the purchase decision process. Sandy is most likely having trouble

• A) Communicating with her leads.
• B) Selling her product to her leads.
• C) Qualifying her leads.
• D) Responding to her leads.
• E) With her boss.

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Definitions:

Working Capital

An indicator of a company's short-term financial health, calculated as current assets minus current liabilities.

Acid-test Ratio

A liquidity metric that measures a company's ability to pay off its current liabilities with its most liquid assets, without relying on the sale of inventory.

Times Interest

Likely refers to the "Times Interest Earned Ratio" or "Interest Coverage Ratio," which measures a company's ability to meet its interest obligations from earnings.

Debt-to-equity Ratio

A ratio that reflects the mix of debt and equity used to finance a company's assets.