The Executive Summary Is the Portion of the Written Sales

question 88

True/False

The Executive Summary is the portion of the written sales proposal that is written only for the buying organization's upper management (executives).

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Definitions:

Customer Value

The perceived worth of a product or service in the mind of the consumer, often reflecting its benefits versus cost.

Federal Trade Commission

An independent agency of the United States government tasked with enforcing antitrust law and protecting consumers from unfair or deceptive business practices.

Deceptive

Describing actions, practices, or advertisements intended to mislead or cheat, often by presenting false information or omitting the truth.

Misleading Advertising

Advertising that deceives or misleads consumers, often through false claims or by failing to reveal critical information, which can influence buying decisions.