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When Making a Customer Value Proposition, It's Okay to Set

question 69

True/False

When making a customer value proposition, it's okay to set the prospect's expectations too high relative to the value you can deliver.


Definitions:

Frequent Praise

Regularly expressing approval or admiration to reinforce positive behavior and motivate individuals or groups.

ERG Theory

A motivational theory developed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth.

Three Stages

A conceptual division of a process or phenomenon into three sequential phases for easier understanding and analysis.

Effective Organizational Climate

The overall atmosphere within a company, influencing employees' behavior and work motivation.

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