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When selling to groups, salespeople should remember?
Traditional Way
Established methods or practices that have been passed down over time, often contrasted with more modern or innovative approaches.
Lewin's Model
A three-stage theory of change describing how to initiate, manage, and stabilize the process: unfreezing, changing, and refreezing.
Planned Change
A deliberate effort to improve an organization’s operations or direction through specific interventions, strategies, and processes.
Unfreezing
The phase of Lewin’s planned change process during which a situation is prepared for change.
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