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When Selling to Groups, Salespeople Should Remember

question 38

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When selling to groups, salespeople should remember?


Definitions:

Traditional Way

Established methods or practices that have been passed down over time, often contrasted with more modern or innovative approaches.

Lewin's Model

A three-stage theory of change describing how to initiate, manage, and stabilize the process: unfreezing, changing, and refreezing.

Planned Change

A deliberate effort to improve an organization’s operations or direction through specific interventions, strategies, and processes.

Unfreezing

The phase of Lewin’s planned change process during which a situation is prepared for change.

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