Presentation Tools and Sales Aids Can Help Salespeople Generate Interest

question 99

True/False

Presentation tools and sales aids can help salespeople generate interest in the recommended solution.

---

Definitions:

Innovation

Something new that inspires social change (e.g., cellphones).

Diffusion

Occurs when cultural items or practices are transmitted from one group to another.

Discovery

Occurs when something previously unrecognized or understood is found to have social or cultural applications.

Symbolic Interactionists

sociologists who focus on the symbolic meanings that individuals ascribe to objects, events, and behaviors in social interactions.