For Many Salespeople, the Core Products That They're Selling Provide

question 60

Multiple Choice

For many salespeople, the core products that they're selling provide the same features and benefits as those of their competitors. Which of the following statements is true regarding this sort of competitive environment?

• A) The best way to build long-term relationships is to offer the lowest price.
• B) The best way to build long-term relationships is to offer superior service quality.
• C) Competing on price produces customers who are price loyal and, consequently, difficult to keep.
• D) This sort of competitive environment is rare.
• E) Both b and c are correct.

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Definitions:

Antibiotic Treatment

The use of antibiotics to treat bacterial infections by killing or inhibiting the growth of bacteria.

Incidence Rate

The frequency at which new cases of a disease or condition occur over a specified period of time within a population at risk.

Ventilator-Associated Pneumonia

A type of lung infection that occurs in people who are on mechanical ventilation through an endotracheal or tracheostomy tube for at least 48 hours.

Hemoglobin Rate

A measure of the concentration of hemoglobin in the blood, indicative of the blood's capacity to carry oxygen.