Examlex
Each time a customer interacts with a member of the selling organization it is referred to as a moment of truth.
Tastants
Chemical compounds that stimulate the taste receptors on the tongue.
Molecules
The smallest unit of a chemical compound that can exist; made up of two or more atoms bonded together, retaining the properties of that compound.
Taste
Taste is one of the five traditional senses, involving the perception of flavor from substances on the tongue, categorized into sweet, sour, salty, bitter, and umami.
Conditioned Taste Aversion
Conditioned taste aversion is a learned response where an individual develops a repulsion to the taste of a particular food or drink after it has been associated with illness or discomfort.
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