Sandy's Responsibilities Include Planning, Implementing and Controlling the Personal Selling

question 112

Multiple Choice

Sandy's responsibilities include planning, implementing and controlling the personal selling function. Sandy's job is most likely that of a:

• A) human resource manager
• B) sales manager
• C) marketing product manager
• D) client services representative
• E) customer service agent

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Definitions:

Intangible Resources

Assets that do not have a physical existence but hold value for an organization, such as brand reputation, intellectual property, or skills and knowledge.

Evolutionary Perspective

A viewpoint focusing on how evolutionary theory, including the principles of natural selection, can explain behavioral and mental processes.

Loners

Individuals who prefer to be alone rather than in the company of others; often by choice and not necessarily due to antisocial behavior.

Reproduce

the biological process by which new organisms are generated, often seen as a fundamental feature of living entities.