Which of the Following Is Most Accurate with Respect to the Relationship

question 134

Multiple Choice

Which of the following is most accurate with respect to the relationship between sales strategy and corporate strategic decisions?

• A) Strategic decisions made at the corporate level should be consistent with sales strategy decisions.
• B) Sales strategy decision making should be consistent with strategic decisions made at the corporate level.
• C) Once the front line sales managers develop their sales strategy, the organization can determine its overall operational strategy.
• D) Generally, sales managers determine sales strategy without consideration of the corporate level strategies.
• E) None of the above are accurate.

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Definitions:

Buyers

Individuals or entities that purchase goods or services for personal use, resale, or use in production or operations.

Choices

The range of different options or decisions available to an individual or organization.

Rivalry

The competitive relationship between businesses in the same industry, aiming to achieve higher sales, market share, and customer loyalty.

Competition

A scenario where two or more parties strive for a common goal which cannot be shared, such as market share, victory in a sport, or the acquisition of a contract.