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How Can Insight Derived from Classical Conditioning Be Used to Make

question 19

Essay

How can insight derived from classical conditioning be used to make the best use of celebrity endorsers in advertising? What are the pros and cons associated to using classical conditioning to help consumers connect a celebrity to a brand?


Definitions:

Equilibrium Price

The price at which the quantity of a good or service demanded by consumers equals the quantity supplied by producers, leading to a state of market balance.

Number of Firms

It refers to the total count of enterprises operating within a certain market or industry.

Industry

A sector of the economy that produces a related set of goods or services.

Marginal Cost

The expense associated with the production of an extra unit of a product or service.

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