The Key Objective of Creative Copy for Direct Marketers Is

question 20

Multiple Choice

The key objective of creative copy for direct marketers is to generate _________.

• A)brand awareness
• B)trial purchase
• C)return on investment
• D)positive image

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Definitions:

Supply Curve

A graphical representation of the relationship between the price of a good and the quantity of the good that suppliers are willing and able to sell, with price typically on the vertical axis and quantity on the horizontal axis.

Horizontal Axis

The “left-right” or “west-east” measurement line on a graph or grid.

Equilibrium Quantity

The quantity of goods or services supplied and demanded at the equilibrium price, where supply equals demand.

Demand

The desire of purchasers, consumers, clients, or agents for a particular commodity, service, or other resource, combined with their capacity to purchase it.