What Is the Function of a Boilerplate Paragraph in a Press

question 24

Multiple Choice

What is the function of a boilerplate paragraph in a press release?

• A) to create a strong client "spin" at the end of the piece
• B) to make a final statement of opinion for the journalist
• C) to include the "five W's and the H" for the audience
• D) to provide an overview of the person, organization, or brand

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Definitions:

Compounding

The process where the value of an investment increases because the earnings on an investment, both capital gains and interest, earn interest as time passes.

Rate of Return

An indicator of the efficiency of an investment, measuring how much profit or loss has been made compared to its initial cost, represented as a percentage.

Cash Flows

The movement of money into and out of a business, representing earnings and expenses.

Project A

A specified venture or task that has been named 'Project A' for identification purposes.