You and a Coworker Are Enjoying Dinner with an Old

question 40

Multiple Choice

You and a coworker are enjoying dinner with an old college friend. When the discussion turns to the work you do as PR professionals, she says, "You're the guys who mostly write press releases, publicize things, and work with media, right?" Your friend's perception of public relations reflects ______.

• A) an insulting attitude toward your true value as a PR professional
• B) the latest knowledge and skills learned by students in PR programs
• C) a misperception of what PR professionals actually do each day
• D) the tasks that PR professionals most dislike doing

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Definitions:

Economic Cost

The total cost of choosing one action over another, including both explicit and implicit costs.

Market Rate of Interest

The prevailing interest rate available in the marketplace on loans, determined by the supply of and demand for funds.

Anti-Employment Discrimination Legislation

Laws designed to prevent unfair treatment of workers based on personal characteristics, such as the Civil Rights Act in the United States.

Female/Male Earnings Ratio

A metric comparing the average earnings of women to that of men, often used to explore gender wage disparities.