Which of the Following Strengths Can PR Professionals Use to Aid

question 41

Multiple Choice

Which of the following strengths can PR professionals use to aid their clients in conveying their brand value?

• A) the ability to conduct litigation public relations
• B) connections to advertising executives
• C) knowledge of fiscal responsibility
• D) the power of storytelling

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Definitions:

Contribution Margin

The selling price per unit minus the variable cost per unit, used to cover fixed costs and to generate profit.

Breakeven

The point at which total costs and total revenue are equal, resulting in no net loss or gain for a business.

DFL

Degree of Financial Leverage, a ratio that measures the sensitivity of a company's earnings per share (EPS) to fluctuations in its operating income due to changes in its capital structure.

Financial Risk

Facing potential financial losses in an investment or entrepreneurial endeavor.