Macro-Segmentation, Which Can Include the Familiar PESTEL Analysis, Is Useful

question 1

Multiple Choice

Macro-segmentation, which can include the familiar PESTEL analysis, is useful for a first screening, but a second screening is required. The purpose of the second screening is to _________________________.

• A) validate the results of the first screening
• B) select those markets that have the best potential for expansion in foreign markets
• C) satisfy internal ROI considerations of the firm
• D) confirm the application of the marketing mix
• E) ensure compliance with the country's privacy laws and regulations

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Definitions:

Straight-Line Depreciation

Straight-line depreciation is an accounting method wherein an asset's cost is evenly distributed over its estimated useful life, leading to a consistent depreciation expense each year.

Salvage Value

The calculated return value of an asset at the end of its functional life.

Useful Life

The period over which an asset is expected to be useful in the operations of a business.

Plant Asset's

Tangible assets that are used in the operation of a business and are not intended for resale, such as machinery, buildings, and equipment.