The Promise Is Implemented Through the Marketing Mix, and the Perceived

question 10

Multiple Choice

The promise is implemented through the marketing mix, and the perceived promise represents the positioning in the mind of consumers. The critical point of this process in global marketing strategies is ____________________.

• A) whether the positioning can lead to economies of scale
• B) how the company can persuade consumers of a new positioning
• C) how the firm can control the positioning in the marketplace
• D) how competitors react to any brand's promise
• E) how consumers perceive the brand

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Definitions:

Typical Day

A representation of an average or standard day in a specific context, such as a work environment or routine lifestyle.

Best Case Scenario

The most favorable or desirable outcome possible in a situation, often used in planning or forecasting.

Storeowner

is an individual who owns and possibly operates a retail establishment, responsible for the management, decision making, and financial outcomes of the store.

Profitable to Develop

Refers to projects or initiatives that are expected to yield a financial gain upon development or implementation.