While Some Segmentation Dimensions Can Be Used in Both Business

question 8

Multiple Choice

While some segmentation dimensions can be used in both Business to Consumer (B2C) and Business to Business (B2B) market strategies, two major differences between B2C and B2B are the size of the market and _______________.

• A) the dynamics of the actual purchasing process
• B) the criteria for a good segmentation
• C) the process for segmentation, targeting and positioning
• D) demographics
• E) psychographics

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Definitions:

Congress

The primary legislative body of the United States, consisting of the Senate and the House of Representatives.

Emancipation

The act of freeing individuals from legal, social, or political restrictions; historically significant in the context of the abolition of slavery.

Southerners

Individuals from the southern part of a country, often referring to those from the southern United States.

Freedman's Bureau

A U.S. federal government agency established in 1865 to aid freed African American slaves during the Reconstruction era by providing food, housing, education, and legal support.