__________________ Is the Most Efficient Way of Gaining New Customers

question 9

Multiple Choice

__________________ is the most efficient way of gaining new customers and retaining existing ones in international markets.

• A) Social media
• B) Multichannel promotion
• C) International direct marketing
• D) International personal selling
• E) Global advertising

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Definitions:

Payback Period

The time it takes for an investment to generate an amount of income or cash equal to the cost of the investment.

Net Cash Flow

The sum of all cash receipts minus all cash payments over a period, reflecting the company's liquidity position.

Payback Period Method

A capital budgeting technique that calculates the time needed for an investment to generate cash flows sufficient to recover the initial investment cost.

Capital Budgeting Decisions

The process of planning and evaluating investments in long-term assets, considering their potential to generate future profits.