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Which of the following statement(s) is/are FALSE concerning mission statements?
Promotional Materials
Various types of content and media used in marketing communications to inform, persuade, or remind customers about a product, service, or brand.
Discretionary Merchandise
Items that consumers purchase based on personal wants and desires, rather than necessity, often influenced by disposable income levels.
Personal Care Products
Items intended for personal hygiene and beauty care, such as cosmetics, skincare products, haircare products, and toiletries.
Off-price Retailers
Stores that sell high-quality merchandise at lower prices, often through purchasing overstock items or past seasons' goods.
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