A Retailer Decides to Launch Its Own Version of Marmite

question 10

Multiple Choice

A retailer decides to launch its own version of Marmite. What kind of new product is this?

• A) Innovative
• B) Replacement
• C) Variant
• D) Me-too
• E) Re-launched

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Definitions:

Social Position

Social position signifies an individual's place or status within a society or social hierarchy, often determined by factors like occupation, wealth, and education.

Instrumental Communication

Communication that is goal-oriented and used as a means to achieve specific objectives or outcomes.

Means to an End

A phrase denoting actions or activities performed with the goal of achieving a specific outcome, often irrespective of the nature of the means used.

Role Set

A concept describing all the roles associated with a particular social status, highlighting the complexity of social positions.