What Is Pattern Advertising

question 1

Multiple Choice

What is pattern advertising?

• A) Adverts for designer clothes
• B) Adverts that don't show the product being advertised
• C) A sequence of adverts that tell a story
• D) Abstract advertising designed to get around the advertising code of practice
• E) Adverts that look similar but use different images and slogans for different audiences

---

Definitions:

Conscientiousness

A personality trait characterized by organization, dependability, and a strong sense of duty or responsibility.

Big Five

A psychological theory describing five core dimensions of human personality: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.

Conscientiousness

A personality trait characterized by diligence, carefulness, and a high level of responsibility.

Extraversion

A feature marked by an inclination towards being sociable, lively, and engaging.