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In two-step flow, opinion leaders, because they consume media messages, reinterpret them, and then pass them on, are ______.
Vocational-Interest Test
An assessment tool designed to identify an individual's preferences and interests related to various careers or professions.
Test Administrator
An individual responsible for overseeing the administration of tests, ensuring adherence to guidelines and procedures.
Content Validity
The extent to which a test measures all aspects of the concept or construct it intends to assess.
Psychological Test
A standardized measure of a sample of a person's behavior or mental processes, used to assess psychological constructs.
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