________________ Is a General Construct That Has Been Widely Researched

question 13

Multiple Choice

________________ is a general construct that has been widely researched not only in marketing but also in fields such as psychology and organizational behavior. It can be used to denote individuals (e.g., an art director at an advertising agency) , processes (e.g., design thinking methods used to brainstorm advertising campaigns) , or outputs (e.g., the actual ad executions used in a marketing campaign) .

• A) Purchase behaviour
• B) Creativity.
• C) Originality.
• D) Approprirateness.

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Definitions:

Block Grants

Financial assistance provided by the federal government to state or local governments for broad purposes, with relatively few restrictions on how the funds may be spent.

Categorical Grants

Funding from the federal government to state or local governments for specific purposes and subject to detailed conditions.

New Federalism

A political philosophy of devolution, or the transfer of certain powers from the United States federal government back to the states, initiated in the 1970s.

Unfunded Mandates

Legal requirements or conditions for federal programs that are imposed by Congress on state and local governments without providing federal funding to cover the costs.