Brands Can Be Considered in Terms of the Markets They

question 13

Multiple Choice

Brands can be considered in terms of the markets they operate in. They can vary from operating in local and domestic markets, to selected foreign markets, and across a range of international markets. This is referred to as: _________

• A) branding mix
• B) brand scope
• C) brand extension
• D) brand stretching

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Definitions:

Communication Process

The method by which information is exchanged between a sender and a receiver through a medium or channel.

Misrepresentation

The act of deliberately presenting false or misleading information.

Filtering

The process of selecting which information will be paid attention to and which will be ignored.

Information Overload

A state of being overwhelmed by the amount of information one receives, making it difficult to make decisions or concentrate on tasks.