'Positioning Is the Means by Which Goods and Services Can

question 24

Multiple Choice

'Positioning is the means by which goods and services can be differentiated from one another and so give consumers a reason to buy'. Positioning encompasses:

• A) the physical attributes and the functionality that a brand offers.
• B) how customers perceive the brand relative to other competing brands in the market place.
• C) the intangible attributes that a brand offers. For example, the reputation, prestige and allure that the brand generates.
• D) all of the above options are correct.

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Definitions:

Adaptability

is the capability to adjust or be flexible in response to changing conditions or environments.

Communication

The act of transferring information from one place, person, or group to another through the spoken word, written language, or other mediums.

Productive Strategies

Techniques or methods implemented to enhance efficiency and effectiveness in achieving desired outcomes.

Moderate Emotions

The regulation of emotional responses to maintain a balance in feelings and reactions in different situations.