To Segment Consumer Markets, Markets Can Be Classified According to Behavioural

question 19

True/False

To segment consumer markets, markets can be classified according to behavioural, psychological and profile criteria. Demographic data is an example of psychological criteria for segmentation.

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Definitions:

Composition

The operation of applying one function to the result of another to produce a third function.

Function

An arrangement between inputs and a cadre of sanctioned outputs, in which every input is designated a specific output.

Inverse Function

An inverse function reverses the operation of the original function, mapping the output back to its input.

Function

An alliance between a compilation of inputs and a list of legitimate outputs, where it's mandated that each input is attributed to only one output.