Marketing Segmentation Is

question 1

Multiple Choice

Marketing segmentation is:

• A) the process of dividing the total market into several heterogeneous groups.
• B) the process of bringing several small, unreachable segments into a definable market segment.
• C) an attempt to reach all consumers with a single marketing mix.
• D) practised by both profit-oriented and not-for-profit organizations.

---

Definitions:

Hierarchies

Systems or organizations in which members are ranked one above the other according to status or authority.

Free Market System

An economic system based on supply and demand with minimal government intervention, where prices for goods and services are determined freely by the open market.

Cluster

A group of similar things or people positioned or occurring closely together, often used to refer to a statistical analysis method that identifies groups of similar data points.

Wants and Needs

Desires (wants) are wishes or aspirations not necessary for survival, whereas needs are essential for basic human survival.