Good Internal Communication Affects External Communication Because Employees Serve as Brand

question 45

Multiple Choice

Good internal communication affects external communication because employees serve as brand advocates. But content meant for internal audiences can also be leaked externally, having a negative impact, as in the case of the leaked Amazon training video. The connection between internal and external communication can best be described as __________.

• A) Opposite ends of the spectrum
• B) Parallel but distinct
• C) Perpendicular
• D) Blurred lines

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Definitions:

International Capital Budgeting

The process of evaluating and selecting long-term investments in different countries, taking into account exchange rates, political risk, and economic factors.

Uncovered Interest Parity

A financial theory stating that the difference in interest rates between two countries is equal to the expected change in exchange rates between those countries' currencies.

Forward Exchange Rate

The rate agreed upon for exchanging one currency for another at a future date.

Spot Exchange Rate

The immediate rate at which one can purchase or sell currency for on-the-spot delivery.