While Ivy Lee May Have Been Called the "Father" of Public

question 8

Multiple Choice

While Ivy Lee may have been called the "father" of public relations due to his commitment to truth and honesty, _____________ has also been given this title due to his use of research to understand publics, develop strategy, and evaluate results, as well as his emphasis on public relations as two-way communication that helps corporations understand public interests.

• A) Edward Bernays
• B) George Washington Hill
• C) George Parker
• D) Arthur W. Page

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Definitions:

Margin of Error

The amount of error allowed in the results of a poll or survey, reflecting the confidence in the results.

Observations

Data collected during an experiment or research which are analyzed to gain insights and draw conclusions.

Confidence Intervals

A gamut of values, developed from the statistics of a sampling, with a high chance of containing the value of an unknown population parameter.

Interval Center

Refers to the midpoint of an interval, representing the average of its upper and lower bounds.