_____________, Is Seen as an Example of an Upstanding Practitioner

question 33

Multiple Choice

_____________, is seen as an example of an upstanding practitioner with strong principles of ethical management and a symmetrical worldview. He saw winning public approval, confidence, and trust as essential to successful management, and famously said, "All business begins with the public permission and exists by public approval."

• A) Edward Bernays
• B) Arthur Page
• C) James Grunig
• D) Earl Newsom

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Definitions:

Very Restrictive Return Policies

Return policies that greatly limit the conditions under which products can be returned or exchanged by customers.

Customer Relationship Management

A strategy and software for managing a company’s interactions with current and potential customers, aiming to improve business relationships.

Database Warehouse

A central repository for all or significant parts of the data that an enterprise's various business systems collect, optimized for query and analysis rather than transaction processing.

Competitive Intelligence

The act of gathering and analyzing information about competitors' strategies, strengths, and weaknesses to improve business decision-making.