There Are Many Different Types of _______________ That Affect Public

question 24

Multiple Choice

There are many different types of _______________ that affect public relations, but three of the most influential and interconnected are: politics, the economy, and the media. Public relations professionals must know how to adapt to these to be successful in our interconnected world.

• A) Headlines
• B) Environmental variables
• C) Convergence factors
• D) Personal interests

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Definitions:

Fixed Costs

Fixed costs are business expenses that remain constant regardless of the level of production or sales, such as rent, salaries, and insurance premiums.

Unit Contribution Margin

Unit contribution margin is the difference between the selling price of a product and the variable costs associated with its production and sale.

Profit

The difference between the amounts received from customers for goods or services provided and the amounts paid for the inputs used to provide the goods or services.

Contribution Margin Ratio

A measure that calculates the portion of sales revenue that exceeds variable costs, expressed as a percentage.