Barry Is a Vice President of Public Relations for a Leading

question 5

Multiple Choice

Barry is a vice president of public relations for a leading PR and digital marketing firm. He has learned that social media have transformed the nature of crisis communications. News, and misinformation in particular, now travels at the speed of light. Through social media, organizations are able to communicate with their most important publics in real time. But more important, organizations now have an opportunity to use social media to __________ their audiences and publics in a time of crisis.

• A) Manipulate
• B) Listen to
• C) Target
• D) Ignore

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Definitions:

Slide Layouts

Predefined arrangements of placeholders for text, images, and other presentation elements used in slides to ensure consistent and attractive formatting.

Content Placeholder

A feature in certain software that allows users to easily replace example content with their own.

WordArt Styles

A collection of text-styling features in graphical software that allows the creation of decorative text effects.

Effects

Visual or audio elements added to enhance or transform the appearance or sound in digital media.