What Do Impressions Indicate? and Why Is This Term Used

question 15

Short Answer

What do impressions indicate? And why is this term used in media planning.

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Definitions:

Ecotone

A transition area between two biological communities where different ecosystems meet and integrate, often rich in species diversity.

Marine Snow

The organic debris (plankton, dead organisms, fecal material, etc

Aphotic Region

The lower layer of the ocean (deeper than 100 m or so) where light does not penetrate.

Neustonic

Pertaining to the thin surface layer of an aquatic environment where organisms may float or swim.