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An organization that has cultural values consistent with the view that everyone should have an equal chance for advancement is subscribing to the _______________ theory of ethics.
Customer Service
The assistance and help offered by a business to individuals who purchase or utilize its goods or services.
Bank
A financial institution licensed to receive deposits, offer loans, and provide various financial services to individuals and businesses.
Marketing Program
A comprehensive plan that integrates all of the marketing strategies, tactics, activities, and resources required to achieve marketing goals and objectives.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
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