A Company That Is Introducing a New Product Would Like

question 4

Essay

A company that is introducing a new product would like to generate maximum market exposure.The marketing department currently has $100,000 of advertising budget for the year and is considering placing ads in three media: radio,television,and newspapers.The cost per ad and the exposure rating are as follows:
$\begin{array}{lll} &\text { Cost/ad } & \text { Exposure/ad } \\\text { Radio } & \$ 10,000 & 30,000 \text { individuals }\\\text { Television } & \$ 25,000 & 50,000 \text { individuals } \\\text { Newspaper } & \$ 5000 & 20,000 \text { individuals }\end{array}$

The marketing department would like to place twice as many radio ads as television ads.They also would like to place at least 4 ads in each advertising media.What is the optimal allocation to each advertising medium to maximize audience exposure?

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Definitions:

Maintenance Practices

Scheduled procedures and routines followed to keep equipment and facilities in good working condition, aiming to prevent unexpected failures.

Optimal Maintenance Policy

A strategy or set of guidelines designed to maximize the effective operation of equipment or assets while minimizing costs, often through preventive and predictive maintenance.

Costs Associated

Expenses related to a specific activity, project, or operation, including direct and indirect costs.

Low Morale

Refers to a general feeling of dissatisfaction, disappointment, or lack of enthusiasm among employees within an organization.