Scenario 14.1 John Welk Is the Human Resource Manager for Ergo-Tot, a Ergo-Tot

question 19

Multiple Choice

Scenario 14.1
John Welk is the human resource manager for Ergo-Tot, a manufacturer of ergonomically designed baby strollers. Ergo-Tot is considered a small company, employing just fifty people. Located in California, Ergo-Tot is rapidly expanding, due to an increased demand by new parents for ergonomically correct strollers for their babies. Ergo-Tot's manufacturing process involves the use of very new, very complex patented machinery that is exclusive to the company. The training of manufacturing employees to effectively operate this machinery is very important to Ergo-Tot.
The company has just invested a large amount of capital in several new machines to support this demand growth. Therefore, Mr. Welk has a limited training budget available to train machine operators on the new machinery. He is in the process of assessing the capabilities of Ergo-Tot's existing employees as well as the changes in job-related needs resulting from the implementation of the new machinery. Mr. Welk needs his machine operators to be up to speed as quickly as possible. He also wants to build employee motivation with the work environment by moving his employees through several different jobs over time and by giving them more control over the work being performed.
-Refer to Scenario 14.1. Which training method would likely be the BEST choice, given Mr. Welk's constraints?

• A) Apprenticeship training
• B) Lecture method
• C) On-the-job training
• D) Programmed instruction
• E) Vestibule training

Grasp the elements and importance of value-based marketing and its impact on customer perception.

Recognize the role and structure of strategic business units within large corporations.

Understand the significance of segmenting, targeting, and positioning in the marketing planning process.

Learn about the importance of customer retention and loyalty programs for long-term profitability.

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Definitions:

Contribution Margin Ratio

The percentage of each sales dollar that remains after variable costs have been deducted, indicating how much contributes to fixed costs and profits.

Cost-Volume-Profit Graph

A visual representation that shows the relationship between cost, volume of production, and profit, to analyze how changes in variables affect profits.

Total Revenue

The overall amount of money generated by a business from its activities, such as sales of goods or services, before any expenses are subtracted.

Fixed Costs

Expenses that remain constant regardless of production or sales levels, like lease payments, wages, and coverage plans.